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Carole Coplea is discussing.
Carole Coplea 2:26 pm on January 5, 2010 Permalink
Hello … I am planning to launch a new online business this year … to teach people how to play bridge. I am an experienced bridge player with International Master Points and other creds. I have developed a new bidding system that is simplified for newcomers to the game. They can use my system to learn the basic rules and fundamentals of the game, and when they are ready to explore more sophisticated bidding systems, I can introduce them to Standard American (the most common system in use today). I plan on charging a minimal fee per year ( say $10), to join the club, and then club members can access the information on my website. There are literally millions of people around the world who play bridge today, and more coming all the time. The problem is that bridge is a difficult game to learn … you have to read books, take lessons or have someone coach you on the rules and strategies of the game. The learning curve is steep. What I have done is reduced the initial learning curve, to allow new players to play and fall in love with the game … it will be easier for them to learn after they have some experience with the game. I am looking for some help to launch the site and reach potential users … the market is basically young adults (pre-teens at the young end — some high schools and universities have bridge clubs) right up to the very elderly can learn and play; all socio-economic classes … they just need a computer and access to the internet; all cultures and religions; English language skills (more languages can be added later). The most likely group is aging baby boomers who are looking at retirement and want to have some hobbies to spend their leisure time. I aim for at least 100,000 users in the first year (min. revenue $1,000,000), and let it grow from there. Can you advise me if this is something you can help develop? What I can provide is the content and the develop the website (in WordPress), and the site will be optimized for search engines. I will also have a blog and possibly other features. I am considering putting on a video as well, to introduce people to the game, as well as a form where people can “ask the expert” questions about bidding or playing hands. There will be an online payment system (PayPal or other) which will automatically renew each year, unless the player cancels. There will be a form for players to invite other people they know to the site, hopefully stimulating some viral marketing. What I am looking for is help to launch the business online — is this something you can do? Please advise. Carole Coplea, 905 815 9560